I am an independent, hands-on, marketing consultant and digital strategist. For over 20 years, I have worked with some of the largest global brands as a consultant and from within agile, creative agencies.
I am an adamant believer that great work begins with finding the "What" and the "Why" and then designing the simplest solutions to address these core needs.
My passion resides in providing strategic leadership to clients across many sectors and services such as digital transformation, product launches, data analysis, branding, performance marketing, and business consulting.
My Services
Research
I specialize in gathering, analyzing, and interpreting information about the marketplace, consumers, and competitors. I uncover valuable insights that shape strategic decisions, from product development and pricing strategies to promotional tactics and distribution channels.
Design & Build
I craft strategies that translate research and insights into actionable plans to inform product development, brand and positioning, and performance campaigns. My focus revolves around creating captivating, content, visuals, and experiences tailored to meet consumer preferences.
Marketing Mix
I excel in designing programs to align with customer needs while achieving business objectives. I harmonize various elements such as product features, pricing strategies, distribution channels, and promotional tactics to craft compelling offerings tailored to the target market. This cohesive approach not only drives sales but also boosts a brand's value in the market.
Measurement
I scrutinize the strategies put into action by diving into crucial metrics and performance indicators. My thorough approach evaluates key areas such as sales data, consumer engagement, conversion rates, and return on investment. This analysis serves as a compass, guiding businesses toward refining future strategies to ensure ongoing growth.