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9 hours ago4 min read

From Trowels to CRM: The Archaeology of Account-Based Marketing

There’s something undeniably captivating about archaeology. The meticulous process of uncovering relics, piecing together history, and...

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Dec 193 min read

Myth: More Marketing Content is Better

Thirsty for Knowledge, Not Noise Life comes at you fast. The marketing content deluge? Even faster. Every second, businesses pump out...

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Dec 173 min read

Liberal Arts: The Comeback Kid in the Age of AI

The rise of generative AI has sparked widespread concern, especially in creative industries like marketing and content creation. With its...

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Dec 172 min read

Employees, Raise Your Hand If You Like Being Heard

Enterprise Communication Fail: Why Treating Employees Like Consumers Matters Let's get real. Most companies treat their employees as...

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Dec 172 min read

Why $20-a-Month Generative AI Subscriptions Are Just Pocket Change Compared to AI’s Big Gamble

Generative AI dazzles us with $20-a-month tools like ChatGPT, capable of drafting emails, brainstorming ideas, and more. But while these...

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